Monday, June 14, 2010

Duran Duran- Hungry Like the Wolf

Way back in 1982, there was a brand new television station called MTV-Music Television. This station was originally purposed to show music videos 24 hours a day, guided by on air VJ's or Video Jockeys.
At the same time, there were music groups by the names of The Police, Elvis Costello, The Pretenders, Squeeze, and Duran Duran that were gaining popularity in England.
When these two phenomenon came together, we had the beginning of the "Second British Invasion".
Duran Duran's label, EMI, invested $200,000 to send them to Sri Lanka to film a video for a single off of their "Rio" album. It was one of the first cinematic-type videos (think Indiana Jones) that used actual movie production equipment in it's making.
The "Hungry Like the Wolf" video went on to win a Grammy award for Best Short Form Music Video at the 26th Grammy awards, the very first music video to win the award.
Those were the days.
It's too bad MTV doesn't play music videos anymore. Perhaps even more talented artists would get the recognition that they deserve.

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